Stanley Xu - Building a Real Estate Development Business Website

Marketing your business has never been easier but to be a successful real estate developer you need to have marketing down to a science. You can blend the old and the new tactics used in Marketing in a traditional sense, but ultimately the most successful firms leverage social media, database tools, phone apps and cloud technologies. The first impression you ever make will be through your website and your mobile phone application. A website is not hard to obtain or even create yourself if you're naturally and technically skilled. There is no need to make a complicated website with all the bells and whistles. If you're going to spend your hard earned dollars on a real estate website, then put a strong focus on branding and functionality. Never settle for 2nd rate services and never assume that the business will market itself. The quickest way to become irrelevant in this industry is to ignore the needs of a strong website, social media and your potential clients completely. As a first impression goes, your website should convey your mission, your service, and your excellence.

The best way to generate strong leads is by using your website as a marketing tool. Creating web forms and documentation that can trigger web inquiries will help you get an idea of what people are looking at in light of what interests they may have in your service. Without a doubt, you will have more success building a list of marketing names from actual people you've met.

Stanley Xu CEO of The Longwell company has spent the last 20 years marketing his real estate development business successfully.